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The shop in Kojima 2-chome · Cafe on the ground floor, guest rooms on the second and third. ⓒEmily Goto(emgoto.com)
The shop in Kojima 2-chomeCafe on the ground floor, guest rooms on the second and third. ⓒEmily Goto(emgoto.com)
Daily drink

A rice shop sells lattes downstairs and books its two upstairs rooms through a Google form (Tokyo · community cafe)

2026.09.25

MIA MIA Kuramae, a cafe opened by a Melbourne-born owner inside an old rice shop in Tokyo's Kuramae, turns one this month. The ground floor sells coffee from 7am to 10pm, and the two guest rooms on the second and third floors are booked only through the cafe's own form, with no travel sites involved.

1.The address is 2-3-2 Kojima, Taito City. Three minutes on foot from Shin-Okachimachi Station, a little over ten from Kuramae Station. It opened on September 1, 2025, and trades every day from 7:00 to 22:00. A cafe downstairs, a two-room inn on the two floors above. The operator describes the building as a rice mill built 120 years ago.
2.The owner is Vaughan Allison, from Melbourne. He first came to Japan at thirteen and has lived here for close to half his life. With his wife Rie Allison, an architect, he opened the first shop in April 2020 in Higashi-Nagasaki, a neighbourhood just west of Ikebukuro, in a boutique that had stood for 50 years. The name comes from the Wadawurrung language of Aboriginal Australia and means a hut where even passers-by can come in and rest.
One door for the cafe and the inn · HOTEL and CAFE share the same glass door. ⓒnon-no web
One door for the cafe and the innHOTEL and CAFE share the same glass door. ⓒnon-no web
3.Before the cafe, the building went by another name. From 2018, Luis Mendo and Yuka Okada Martín Mendo ran an artist residency here called Almost Perfect. The ground floor was a gallery and the upper floors were rooms where artists lived and worked; over six years more than 100 artists passed through. The residency closed on February 1, 2025, and seven months later a cafe moved into the same address.
4.The rice shop's sign stayed up, and the wooden chests that once held tea leaves became tables. At the back stands a single rice-polishing machine. First-timers usually take it for a coffee roaster. There is no roaster in this shop at all, and asking about the mistake is how most customers start talking to the barista.
The building · A narrow three-storey building squeezed between larger blocks. ⓒMEN'S NON-NO WEB
The buildingA narrow three-storey building squeezed between larger blocks. ⓒMEN'S NON-NO WEB
The rice machine they kept · The rice-polishing machine customers often mistake for a roaster. ⓒMEN'S NON-NO WEB
The rice machine they keptThe rice-polishing machine customers often mistake for a roaster. ⓒMEN'S NON-NO WEB
5.The menu runs on puns. The hot latte is 「愛ce LATTE」 and the iced one 「NICE LATTE」, both 800 yen, while the cappuccino, a twist on an actor's name, is 「Leonardo DiCappuccino」, listed at 900 or 950 yen depending on the publication. Melbourne-style espresso with steamed milk is the core of the menu, so the first sip brings the sweetness of the milk and the feel of the foam before any acidity from the beans.
Lattes and a meat pie · The shop's name is written in ketchup across the meat pie. ⓒMEN'S NON-NO WEB
Lattes and a meat pieThe shop's name is written in ketchup across the meat pie. ⓒMEN'S NON-NO WEB
The menu and a chest turned table · Lettering from the old wooden chest still shows on the tabletop. ⓒEmily Goto(emgoto.com)
The menu and a chest turned tableLettering from the old wooden chest still shows on the tabletop. ⓒEmily Goto(emgoto.com)
6.The coffee is not tied to a single roaster. A magazine piece from the first shop's early days said the lattes used an original blend from KOFFEE MAMEYA; there is no public record of which beans the Kuramae shop uses. The food is straight from Australia. A meat pie costs 1,300 yen, an Anzac biscuit, the oat biscuit, 660 yen. The ice cream sandwich, a scoop between two Anzac biscuits, is 1,200 yen, and in one bite the crisp, crumbling biscuit meets cold, melting cream.
Iced latte and ice cream sandwich · Even the glass carries the shop's animal drawings. ⓒnon-no web
Iced latte and ice cream sandwichEven the glass carries the shop's animal drawings. ⓒnon-no web
7.What this shop sells alongside the coffee is conversation. Allison says Australian baristas wake you up twice: once with the coffee, once with a human greeting. Staff speak first to anyone who walks in new, and on a map of Kuramae on the wall customers pin notes about shops in the neighbourhood. One visitor's write-up records a local with a dog handing out cards for a nearby bakery.
The bar and the wall map · On the Kuramae map on the right-hand wall, customers write down the shops they recommend. ⓒEmily Goto(emgoto.com)
The bar and the wall mapOn the Kuramae map on the right-hand wall, customers write down the shops they recommend. ⓒEmily Goto(emgoto.com)
8.The approach took shape first at the original shop. Rie, the architect, put the kitchen at the window and opened an arched window so the street runs straight into the bar, and gathered all the seating around one large table. Every Wednesday at 6:55am there is radio calisthenics in the car park next door. A little over ten people turn up, from pensioners to people in their twenties. The shop makes no real distinction between those who came for coffee and those who simply live nearby.
9.Kuramae adds hotel guests to the mix. When a traveller staying upstairs comes down the stairs in the morning, they land in the room where locals drink their lattes. MEN'S NON-NO reports the space was planned so that cafe customers and guests would mingle naturally. Travellers sit among the regulars instead of at a sightseeing spot, and the regulars meet a new face every day.
10.When the couple opened the first shop, they set break-even at 80 cups of coffee a day. Before opening, about 15 people a day walked past the storefront. With passing trade that thin, 80 cups was never going to happen, so the only route was getting people who came once to come back. Radio calisthenics and the big table were the answer.
11.Kuramae's sales are not public. Take an average spend of 1,100 yen for a drink and a sweet, and 150 customers a day, and a month comes to about 4.95 million yen, roughly 46 million won. An estimate. The long hours make labour heavy. In return, the early opening catches both the commuter's cup and the guests' breakfast.
한 달 매출 추정 (구라마에점) 단위 만 엔 · 30일 기준 1층 카페 150명 × 1,100엔 495 위층 객실 2개 2만 5,000엔 × 가동률 70% 105 여행사이트 수수료 객실 매출의 15% 16 (자체 예약이라 안 나간다) 객실은 카페 매출의 5분의 1 정도지만 위층 임대료를 받친다 1호점 손익분기는 하루 커피 80잔(운영자 인터뷰) 객단가 · 손님 수 · 객실 요금 · 가동률은 모두 추정이며 실제 수치가 아니다
Estimated figuresDrink prices are based on menus published in the press.
12.Room rates are not public either. Bookings come only through a Google form on the website. Following rates for small inns around Kuramae, at 25,000 yen a night and 70% occupancy the two rooms earn 1.05 million yen a month. An estimate. Through a travel site, around 15% of that would have gone out as commission.
The living room of akane · A room with separate living and sleeping areas. ⓒMEN'S NON-NO WEB
The living room of akaneA room with separate living and sleeping areas. ⓒMEN'S NON-NO WEB
The bedroom · Red-toned bedding and a single paper lantern. ⓒMEN'S NON-NO WEB
The bedroomRed-toned bedding and a single paper lantern. ⓒMEN'S NON-NO WEB
13.The rooms earn about a fifth of what the cafe does. So why bother with two rooms at all? Lease a three-storey wooden building whole and you pay rent on two upper floors a cafe cannot use; the rooms carry that share. With only two of them, cleaning and check-in are small enough for cafe staff to handle during service.
14.Merchandise earns its own money. The animal illustrations go onto glasses, T-shirts and tote bags, and since the first shop there have been hats made with the hat brand GENERAL THINGS. In the evening records go on, one more excuse for neighbours who do not care about coffee to step inside. Still, the heart of ground-floor sales is the 800-yen latte.
Merchandise in the window · T-shirts and bags hang in the window for sale. ⓒnon-no web
Merchandise in the windowT-shirts and bags hang in the window for sale. ⓒnon-no web
15.The Australian cafes that made a name in Tokyo were mostly large brunch spots in busy districts. MIA MIA went the other way and chose old buildings away from the main stations. In the first shop's neighbourhood, the people passing by numbered a fifth of the target cup count. In Kuramae, by putting travellers to bed upstairs, the shop brought in its own passers-by. The rooms where the residency once housed artists now house paying guests.
16.MIA MIA took over a closed residency building within seven months and has filled a year with a ground-floor cafe and two guest rooms. The regulars-first operation built to clear 80 cups a day at the first shop now extends, in Kuramae, to travellers sleeping upstairs. In Korea, the same layout would hit a wall at the upstairs rooms first. The foreign-tourist urban homestay licence requires the owner to live in the house, and using the upper floors of a neighbourhood commercial building as guest rooms means changing its designated use to lodging. The older the commercial building, the sooner the cost of meeting fire and evacuation standards arrives, ahead of any cafe fit-out.
Daily Drink #045 · 2026.09.25 · Sources and verification. The Kuramae address (2-3-2 Kojima, Taito City), the September 1, 2025 opening, hours of 7:00-22:00, the first shop's address and April 1, 2020 opening, Wednesday radio calisthenics, the two rooms on the second and third floors with Google-form booking (open until New Year 2027), the description as a 120-year-old rice mill, and the stated link to Almost Perfect follow the official MIA MIA website (mia-mia.tokyo). The rice shop sign and tea-chest tables, the rice machine, the akane room, SELJAK blankets and Aesop toiletries, the design for guests and cafe customers to mingle, and prices of meat pie 1,300 yen · ice cream sandwich 1,200 yen · Leonardo DiCappuccino 950 yen · 愛ce LATTE 800 yen follow MEN'S NON-NO WEB 「蔵前に誕生した新たなカルチャーの発信地。「MIA MIA Kuramae」に注目」. The NICE LATTE at 800 yen and cappuccino at 900 yen follow a non-no web visit report; the Anzac biscuit at 660 yen, the wall map, T2 tea and the scene with local customers follow Emily Goto (emgoto.com) 「MIA MIA Kuramae」. Vaughan Allison's background and quote follow Voyapon 「Living Japan: Mia Mia's Vaughan Allison on Creating Communities」; the first shop's design (window kitchen · arched window · large table), attendance at radio calisthenics, break-even of 80 cups a day and about 15 passers-by a day before opening follow colocal 「東長崎のコーヒー店〈MIA MIA〉に多くの人が集まる理由」 (April 2024). The KOFFEE MAMEYA blend and the first shop's site as a 50-year-old boutique follow Hanako Web; the GENERAL THINGS collaboration follows the GENERAL THINGS official website. Almost Perfect's operators and years (2018-2025), 100+ artists, closure on February 1, 2025 and the shared address follow the Almost Perfect official website (almostperfect.jp). Accounts of the building's age differ: MIA MIA says 120 years, while a 2019 visit report on Almost Perfect says 100. Average spend, daily customers, monthly sales, room rates and occupancy, and the 15% travel-site commission are estimates, not the shop's actual figures. Conversion at 930 won per 100 yen. The residency requirement for the foreign-tourist urban homestay licence follows Korea's Enforcement Decree of the Tourism Promotion Act. Seat count, lease terms and the Kuramae shop's beans could not be confirmed and are not given.