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The newest store in the same city · Angel City, another Pang Donglai property in Xuchang. ©Windmemories · CC BY-SA 4.0
The newest store in the same cityAngel City, another Pang Donglai property in Xuchang. ©Windmemories · CC BY-SA 4.0
Daily retail

A store selling 390 billion won a year is closing, and eight days later a new company stood 4km away (China, Retail)

2026.09.07

On the 9th of last month, Yu Donglai, founder of the Xuchang retailer Pang Donglai in China's Henan province, said on a livestream that a 24-year-old store would close for good this December. A store turning over RMB 2 billion a year and clearing more than RMB 100 million in profit. Trade was not the problem, he said. A rent dispute with a handful of the building's owners was. Eight days later a company for a replacement store was registered 4km away.

1.The store closing is Shenghuo Plaza on Nanguan Street in Xuchang's Weidu District. Opened 1 January 2002, with 23,000 sqm of selling space, roughly 6,960 pyeong. The oldest of the company's fourteen stores.
2.In 2025 this one store turned over about RMB 2 billion, with net profit above RMB 100 million. At 195 won to the yuan that is KRW 390 billion in sales and KRW 19.5 billion in profit. A net margin of 5 percent. Not a figure that usually comes out of a business built on a supermarket and a food court.
80km south of the provincial capital · The city of Xuchang, Henan. It sits about 80km south of Zhengzhou. ©Windmemories · CC BY-SA 4.0
80km south of the provincial capitalThe city of Xuchang, Henan. It sits about 80km south of Zhengzhou. ©Windmemories · CC BY-SA 4.0
3.Three floors. Casual clothing on the first, a supermarket on the second, a food court on the third, and both the supermarket and the food court are the largest the company runs. No cinema, no tea shop. Clothes and food only, which is why locals treat it as the most everyday of the company's malls.
Another store, same company · The entrance of the Beihai store in Xuchang, winter draught curtains down. Photographed January 2026. ©Windmemories · CC BY-SA 4.0
Another store, same companyThe entrance of the Beihai store in Xuchang, winter draught curtains down. Photographed January 2026. ©Windmemories · CC BY-SA 4.0
4.A 24-year-old building shows its age. There is no underground car park, so drivers circle the streets outside, and the aisles between fixtures are still the width drawn in 2002. The company named both when it explained the closure. At peak hours aisle width turns straight into queue time, and inside floors already built there is no way to widen it.
Butchery facing prepared foods · The supermarket floor at the company's Xinxiang store. ©Windmemories · CC BY-SA 4.0
Butchery facing prepared foodsThe supermarket floor at the company's Xinxiang store. ©Windmemories · CC BY-SA 4.0
5.Xuchang alone holds ten of the company's stores. Three of them are full malls. Angel City sits at the top, Times Square in the middle, and the cheapest is Shenghuo Plaza, the one closing. Three price tiers in one city, and the bottom tier is being pulled out.
Food carries the sales · The produce section at the Xinxiang store. ©Windmemories · CC BY-SA 4.0
Food carries the salesThe produce section at the Xinxiang store. ©Windmemories · CC BY-SA 4.0
6.The lease went wrong in 2015. The manager in charge did not sign the building as one contract as company rules required, and signed separately with dozens of individual owners instead. Rents on neighbouring units drifted far apart and expiry dates scattered. In a strata-titled building, a tenant that does not take the whole thing as one block hands a single owner the power to hold up the lot at renewal.
7.Yu Donglai put it this way on social media. "These few households are not a large share. Still, large sum or small, losing fairness has always sat in me like a knot." One block was reportedly leased at RMB 1.2 million a year with a 3 percent annual step-up, and the figure demanded after expiry has not been disclosed.
Even the tills are their own spec · A self-checkout terminal in the company's supermarket. ©Windmemories · CC BY-SA 4.0
Even the tills are their own specA self-checkout terminal in the company's supermarket. ©Windmemories · CC BY-SA 4.0
열네 개 점포 가운데 이 한 곳 2025년 기준 · 단위 억 위안 점포당 평균 14.3 생활광장 한 곳 20.0 평균의 1.4배를 파는 점포가 12월에 닫는다 그룹 매출 200.35억 위안(2025.11.8 기준) ÷ 점포 14곳 생활광장 매장면적 23,000㎡ · 평당 연매출 약 5,600만 원 · 순이익률 약 5% ※ 점포당 평균은 그룹 매출을 점포 수로 나눈 값이며, 점포 규모와 업태 차이는 반영하지 않았다. ※ 원화 환산은 1위안 195원 기준. 국내 대형마트 비교값은 연매출 700억 원·매장면적 3,000평으로 잡은 추정이다.
One store's shareGroup sales divided by store count, set against the sales of the store now closing.
8.KRW 390 billion comes out of 6,960 pyeong. That is KRW 56 million per pyeong a year. Put a Korean hypermarket at KRW 70 billion in sales across 3,000 pyeong and you get about KRW 23.3 million, so this store sells more than twice as hard. Is that a provincial supermarket number?
9.Where the sales come from is the thing this company has long been known for. A 36-hour week, every store shut on Saturdays, 40 to 60 days of annual leave. In early 2025 the average take-home pay was RMB 9,886, about KRW 1.93 million, and a store manager took home close to eight times that. Few stores treat staff this way and still turn that much per pyeong.
10.The landlords' arithmetic is simple too. A hotelier trading near Shenghuo Plaza since 2005 told local media: "The landlord raised the rent because that supermarket makes money. Around us, where nobody makes money, the landlords raised nothing." Rent is set by reading the tenant's books, not the market.
Names that reached a provincial department store · The Dior cosmetics counter inside the Xinxiang store. ©Windmemories · CC BY-SA 4.0
Names that reached a provincial department storeThe Dior cosmetics counter inside the Xinxiang store. ©Windmemories · CC BY-SA 4.0
11.The same thing happened once already, eleven years ago in Xinxiang. Rent on the store locals called Dapang was to go from a little over RMB 8 million a year to RMB 24 million, a threefold demand. That store was clearing RMB 60 to 70 million a year, so paying the increase still left a profit. The company closed it in 2015.
12.What the company chose the following year was not a lease. It bought 38,000 sqm of the Kaide centre in Xinxiang outright for under RMB 200 million. The side that lost the rent negotiation became the landlord a year later. What is happening in Xuchang now follows the same sequence.
The name back on a wall · The Pang Donglai Dapang store in Xinxiang. ©Windmemories · CC BY-SA 4.0
The name back on a wallThe Pang Donglai Dapang store in Xinxiang. ©Windmemories · CC BY-SA 4.0
같은 회사, 같은 이유, 11년 간격 임대료를 두고 점포를 접은 두 번의 기록 2015 · 신샹 다팡 2026 · 쉬창 생활광장 임대료 연 800여만 → 2,400만 위안 소유자 수십 명과 개별 계약 인상 요구 3배 일부 소유자가 인상 요구 점포 연이익 6,000~7,000만 위안 점포 연매출 20억 · 이익 1억 위안 초과 그해 폐점 2026년 12월 폐점 예고 이듬해 38,000㎡ 매입 여드레 뒤 4km 옆 새 법인 등록 두 번 다 임대료를 낼 수 없어서 나간 것이 아니다 2015년 인상분은 그 점포 연이익의 3할 안쪽이었고, 물어도 흑자가 남는 금액이었다. ※ 2026년 건에서 소유자들이 실제로 요구한 인상 금액은 공개되지 않았다.
The same event, twiceTwo closures eleven years apart, and what followed each.
13.The closure was announced on 9 August. On 17 August, Pang Donglai Supermarket Keji Plaza Store in Xuchang was formally registered. It sits where Longxing Road meets Zhulin Road, with 43,000 sqm of gross floor area and a little over 20,000 sqm of selling space. Four kilometres north-east of the store being closed, in a straight line.
A cafe at the foot of the building · The Starbucks fronting the Pang Donglai building in Xinxiang. ©Windmemories · CC BY-SA 4.0
A cafe at the foot of the buildingThe Starbucks fronting the Pang Donglai building in Xinxiang. ©Windmemories · CC BY-SA 4.0
14.Parking runs to a little over 400 bays, and linking to the upper levels of the same building is said to bring 800 to 900 into use. A 24-year-old problem, the missing underground car park, was solved as the first condition of the new site. Staff moves are settled as well. A worker quoted by local media said, "If it closes, all of us go to the new store, not one person left behind."
Their own goods in someone else's store · A Pang Donglai private-label bay inside a Yonghui store in Zhengzhou. ©Windmemories · CC BY-SA 4.0
Their own goods in someone else's storeA Pang Donglai private-label bay inside a Yonghui store in Zhengzhou. ©Windmemories · CC BY-SA 4.0
15.The bigger picture is already under construction. At Mengzhicheng in Xuchang the company is putting RMB 6.5 billion of its own money, KRW 1.27 trillion, into a 575,900 sqm complex. Bank borrowing is zero. Opening is set for September 2029. A company that traded out of other people's buildings for 24 years is putting the next one up in its own name.
A rival uses them as a textbook · The Yonghui store at Xinwan Plaza in Zhengzhou. 178 stores across the country have been reworked on this company's model. ©Windmemories · CC BY-SA 4.0
A rival uses them as a textbookThe Yonghui store at Xinwan Plaza in Zhengzhou. 178 stores across the country have been reworked on this company's model. ©Windmemories · CC BY-SA 4.0
16.A store selling KRW 390 billion a year closes after 24 years over one rent dispute, and eight days later a replacement company stands 4km away. What holds the decision up is a balance sheet carrying no debt and RMB 4.1 billion in cash. In Korea the tenant's arithmetic would be worse. A store this size sits above the converted-deposit threshold, so the 5 percent cap on rent increases under the Commercial Building Lease Protection Act does not apply, and the right to renew stops at ten years including the first contract. In a strata-titled mall, a few holdouts among dozens of owners are enough to take the whole shop hostage. A tenant with nowhere to move and no money to buy has no card to play.
Daily Retail #032 · 2026.09.07
Sources: Yu Donglai's social media posts and livestream remarks (9 Aug 2026), The Paper (Aug 2026), Sina Finance (13 Aug 2026), Tencent News (17 Aug 2026), ifeng (Aug 2026), Winshang weekly report (17 Aug 2026), National Business Daily (Nov 2025), Securities Times (2025), Xuchang Bendibao store guide, Korea Ministry of Government Legislation, Commercial Building Lease Protection Act.
Won figures convert at 195 won to the yuan. Sales per pyeong and average sales per store are calculated from published figures. The rent increase demanded in 2026 and the total rent for Shenghuo Plaza have not been disclosed.